Tuesday, July 12, 2005


Yesterday, i attended the whole day forum entitled "Dr. Ned's First Marketing Forum Live!" which was held at the Rizal Ballroom of the Shangri-la Plaza Hotel Makati. You can really tell how well-known Dr. Ned Roberto is in the field of marketing because of the attendees. Chinese businessmen, Marketing executives of big firms like Jollibee, Chowking, Smart Communications, Volvo and other big companies where present to hear what Dr. Ned had to say about emerging trends in Marketing. The forum is a first in a series initiated by Salt and Light Ventures Inc. (a company owned and operated by Dr. Ned's son, Rd, also a Sales and Marketing expert in his own right). Everyone who attended gained insight on how to approach the markeitng aspect of their business in a new light. Dr. Ned is not only intelligent and witty, but he's really a very funny guy. The forum, mind you, is not just for marketing people but also for people have have small businesses. The price of the forum per head is a bit steep, mind you, but Dr. Ned well worth the money. But if you think it's too expensive, Dr. Ned has also written a series of MArketing books like "Social Marketing" and "Strategic Marketing Segmentation" which tells you how to market to the different seghments including Broad C and the masa. So I hope to see you at the 2nd Marketing Forum!